For organisations on a steep growth curve, existing processes, systems and practices tend to slow down the Business value chain and build a silo-ed work culture amongst teams. Information is heard to find which leads to lack of transparency on performance and decision-making. In today’s age of fast-evolving customer requirements, understanding what customers need and measuring whether the promise was delivered is equally important. Digital Transformation is vital for organisations to build sustainable growth models to cater to evolving customer needs and to run their Business value chain effectively and efficiently.